Festive opening of Peeze Experience Centre!

10 march 2010

“As you set foot in the door, prepare to enter a different world. Experience coffee as you never did before: let your senses soak it all up as you see, hear, smell, feel and taste. An incredible sensation”.

Coffee Roastery Peeze is proud to officially launch its Experience Centre. An area located in the heart of the company is now home to a unique, sensory coffee experience.

The first thing you notice as a visitor are the walls, draped from left to right with the Arabica plants and their blossoms and beans, just as you would see them growing in real life at a height of around 1600 metres. The cabinets on the wall are filled with appealing coffee products which you can smell and feel with your hands. Peer through the large window, and you will see jute bags filled with green coffee beans and get a good view of the entire roastery. But that's not all. In the centre of the room, you will find a genuine “Barista-Arena” along with all the necessary tools used by a real espresso master. The new Dalla Corte Pro espresso machine is prominently featured, and TV screens with cameras have been installed above the machines to provide demonstrations of all the tricks of the barista trade.

The opening ceremony was attended by many coffee lovers and both World Latte Champion Peter Hernou as Peeze’s resident Barista and Dutch Latte Art Champion Claudie Donderwinkel gave a stunning demonstration of their artistry. The festive ceremony also featured the official presentation of the Peeze Latte blend. A unique new blend developed especially for cappuccinos and latte macchiatos by Peeze.

The new Experience Centre is a truly unique experience. We hope to welcome you soon so that you can see, feel, taste, smell and experience it for yourself!

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